Vienna, with its rich history, cultural significance, and thriving tourism industry, is a top destination for travellers worldwide. For investors and hotel operators looking to establish apart-hotels in this iconic city, choosing the right location is crucial. Let us explore the key criteria for identifying prime locations for apart-hotels in Vienna, focusing on proximity to tourist attractions, access to public transport, neighbourhood appeal, economic and market trends, accessibility to business districts, local infrastructure, and the regulatory environment.
1. Proximity to tourist attractions
Vienna is home to some of Europe’s most famous tourist attractions, so it is important for apart-hotels to be close to these hotspots. Locations within walking distance or a short ride from landmarks such as Schönbrunn Palace, St Stephen’s Cathedral, the Hofburg and Belvedere Palace offer a significant advantage.
Tourists are especially drawn to accommodations within a 5-10 minute walk of cultural and historical landmarks, as this proximity allows them to make the most of their time exploring the city.
2. Access to public transportation
When considering accommodation in non-tourist areas, access to public transport should be a key criterion. Thanks to a well-connected and comfortable public transport system in Vienna, including the underground, trams, buses, and high-speed trains, guests can easily navigate the city and reach various points of interest while exploring the city.
Apart-hotels located near metro stations are very attractive to tourists and business travellers. This convenience not only saves time but also offers flexibility in planning daily itineraries. Moreover, easy access to transportation ensures that guests can enjoy Vienna’s vibrant nightlife and cultural events without worrying about the logistics of late-night travel. Ultimately, the right location can greatly enhance the comfort and enjoyment of any stay.
In addition, proximity to Vienna International Airport via the City Airport Train (CAT or REX7) or direct connections to Vienna’s main railway station also add to the appeal of the location.
3. Neighborhood appeal
The overall attractiveness of a neighbourhood is a critical factor in determining a prime location for an apart-hotel. Guests prioritise safety, so neighbourhoods with low crime rates are more desirable. Additionally, areas that showcase Vienna’s stunning architecture, such as those with historic baroque or art nouveau buildings, add to the aesthetic appeal and attract guests seeking an authentic Viennese experience. Cleanliness is another important consideration: well-maintained streets and public spaces contribute to a positive first impression and guest satisfaction.
Each area has its own charm: the 1st district, Innere Stadt, is the heart of the city; the 2nd district, Leopoldstadt, is a showcase of how vibrant city flair and natural retreat can coexist in perfect balance; the 3rd district, Landstrasse, is a blend of historical architecture and innovative new buildings; the 5th district, Margareten, has a charming residential atmosphere with many vintage shops; the 7th district, Neubau, is a hipster paradise with many galleries and art corners.
4. Economic and market trends
Vienna’s hospitality market is dynamic, with demand consistently high in both central and emerging non-central areas. Central locations, particularly the Innere Stadt, dominate the market with a significant concentration of traditional hotels. According to the latest statistics, there are 425 hotels within 3 km of the city centre.
In contrast, non-central areas like the 15th District (Rudolfsheim-Fünfhaus) and particularly north of the Danube are gaining traction due to lower property costs and ongoing urban development. These areas offer a larger supply of investment apartments and apart-hotels. They are attractive due to the high demand for affordable rentals, but investors should consider micro-locations carefully, as some may experience slower rent growth.
The balance between market saturation in central areas and growth potential in non-central districts is a crucial consideration for investors.
5. Accessibility to business districts
Vienna is not only a tourist destination, but also a major business centre, hosting numerous international organisations, conferences and corporate headquarters. Apart-hotels located near business districts, such as Donau City (Vienna’s modern business district) or the area around the Vienna International Centre, are particularly attractive to business travellers. These areas offer easy access to conference centres, office buildings and corporate events, making them ideal for both short and long-term stays. Proximity to the city’s main business districts can ensure a steady stream of corporate guests, especially during peak business seasons.
6. Local infrastructure and amenities
A well-rounded local infrastructure is vital to the success of an apart-hotel. Guests appreciate the convenience, so locations with nearby amenities such as supermarkets, shopping centres, restaurants, and cafes are in high demand. Areas such as the 7th district, Neubau, and the 6th district, Mariahilf, are known for their vibrant shopping streets, including Mariahilfer Strasse, and a wide range of dining options.
The availability of parking is another important consideration, especially for guests who may be renting a car for their stay. Neighbourhoods with sufficient parking facilities or access to public parking garages tend to be more attractive. The presence of other amenities, such as fitness centres, medical facilities, and recreational spaces, as the preferences and needs of today’s guests evolve.
7. Regulatory environment: avoiding the Wohnzone
The last, but not least! Understanding Vienna’s regulatory environment is crucial when selecting a location for an apart-hotel. One of the most important regulations relates to the “Wohnzone”—residential zone, where short-term rentals and commercial hospitality operations are restricted. It’s essential to ensure that the building is located outside of these residential zones to avoid legal complications and potential fines.
In conclusion,
Identifying prime locations for apart-hotels in Vienna requires a comprehensive analysis of various factors, from proximity to tourist attractions and public transport to neighbourhood appeal, economic trends, and regulatory compliance. By carefully considering these criteria, investors and operators can select locations that will not only attract a steady stream of guests but also ensure long-term profitability and success in Vienna’s competitive hospitality market.
Whether in the heart of the city or emerging neighbourhoods, the right location is the cornerstone of a thriving apart-hotel.
Considering investing in an apart-hotel? Make an appointment, let us share our expertise and find a perfect location for you!