Hotel FortyPlusOne

Located in Vienna, Hotel FortyPlusOne presented an opportunity to transform an underperforming property into a modern boutique hospitality asset.
Our objective was to execute a fast-track full renovation while simultaneously building a scalable operational model — ensuring the property could enter the market at peak performance from day one.

The project required tight coordination across design, construction, pricing strategy, and pre-opening operations to achieve ambitious financial and timing targets.

Delivering a full-scale hotel transformation under extreme time pressure — without compromising quality, pricing power, or long-term operational efficiency.

• Aggressive Timeline: Completing a full renovation within a record timeframe while preparing the property for commercial operation.

• Revenue Reset: Repositioning the hotel to support a significantly higher ADR post-renovation.

• Operational Readiness: Building management processes and pricing strategy early enough to drive occupancy even before official launch.

• Market Expectations: Ensuring strong early performance in a competitive Vienna hospitality market.

1. Strategic Repositioning & Feasibility

We conducted a rapid feasibility and market positioning analysis to define the optimal concept, target guest profile, and achievable ADR uplift following renovation.

2. End-to-End Renovation Management

Dwell Bell managed the full renovation cycle — from design coordination to contractor oversight — delivering a complete renovation in just five months, an exceptional timeframe for a hotel asset.

3. Revenue & Pricing Strategy

A dynamic pricing model was implemented early, allowing us to test demand and secure bookings three months before official opening, validating the repositioning strategy.

4. Operational Setup & Pre-Opening Management

Operational systems, staffing, and guest experience standards were implemented in parallel with construction, enabling immediate performance upon market entry.